BMO Vancouver Marathon
Finisher medals and merch for Vancouver's major running event.
Role
Graphic Designer
Year
2019
Deliverables
Design concept and print collateral, assets for die casting and screen printing
Context
The BMO Vancouver Marathon is a three-day event featuring multiple race distances, including Vancouver's only full marathon. My role was to design a concept for the merchandise and finisher medals, which often become hard-won and cherished souvenirs for the runners.
18,000+
Participants
65
Countries represented
92,000+
Spectators
$59 Million
Annual economic impact
Medals
This concept showcases British Columbia's most iconic mountain peaks, beloved by locals and memorable to visitors. It features Black Tusk, Diamond Head, The Lions, and Stawamus Chief, all surrounded by the Pacific Ocean. The mountains are arranged from the tallest to the lowest in elevation.
T-shirts
On the shirts, the peaks correspond with race distances. The tallest, Black Tusk, represents the most challenging distance — the full marathon, followed by Diamond Head for the half marathon, and so on. The silhouettes are highlighted with metallic silver ink, and thin lines ensure the fabric remains light and comfortable for exercise.
Reaction
Summary
The BMO Vancouver Marathon merch is one of my all-time favorite projects — I loved seeing the emotions surrounding these items on race day. According to the post-race survey, runner satisfaction with the merchandise increased from 92% to 95% compared to the previous year. To this day, I occasionally see a runner or hiker wearing a familiar blue shirt. Feels good!
Photos: Christopher Morris